Using the correct, non-victim-blaming language when communicating about romance fraud is vital in changing how society views and supports victims. The media and campaigns hold significant influence in shaping this narrative. By choosing words that reflect the reality of the crime, we can help reduce shame and stigma. Victims of romance fraud did not “fall for a scam” – they were groomed, manipulated, and coerced by criminals who deliberately sought power and control. Just as we wouldn’t say someone “gave away” their phone in a robbery, we must say their money was stolen, not lost or given. These are serious, targeted crimes. Using the terms fraud and criminals instead of scam and scammers helps ensure the language reflects the severity and intent behind the acts and that blame is placed squarely where it belongs.

Please download this useful guide for your company or organisation to help support victims when communicating about this fraud.